The _My LEGO Network BIONICLE Campaign_ was a combination social networking
and massively multiplayer online game used to promote the 2009 LEGO BIONICLE
toy line. It was run through the now-defunct social networking site My LEGO
Network. It required a LEGO Club account, and the player played the role of an
Agori trying to improve life on the harsh, politically divided planet of Bara
Magna.
The Agori must add various characters from different villages to their friend
list. They will not befriend the player until certain requirements are
fulfilled. These requirements often involve items, which must be built from
different materials. Some aspects of the game involve other users clicking
modules and stickers on the player’s profile to increase the player’s item
count. The player’s progress is measured by badges. Once the highest ranking
badge is obtained, the game is complete.
