Colette Arcade

## Description

This is a special version of Super Cool Style created to celebrate the launch of JOURDEN SS15 collection at Colette.

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Colette and Jourden - it's playtime at Colette Arcade!
Iconic Parisian retailer collaborates on the most addictive fashion App this season

APRIL 26 2015: PARIS: In the perfect meeting of high fashion and technology, iconic Parisian retailer Colette has teamed up with 2015 LVMH Finalists JOURDEN, to create one of this season's funniest and fashion- forward apps - a game where you actually take your clothes off!

To celebrate this launch, JOURDEN will be taking over the windows of Colette from April 27th - 3rd May and unveiling "Colette Arcade" where fashion lovers will be invited to download the "Colette Arcade" app and start shedding their designer duds!

Featuring key looks from JOURDEN'S SS15 collection in 8-bit pixels and soundtrack 'Colette C'est Chouette' by Busy P. Feat. Linlee Allen, fans can play, create and scan to choose outfits, style up their avatars and unlock more special looks via QR codes located in-store or online. Each JOURDEN outfit can also be purchased through Colette's online store or instore.

In a first for Colette, the combination of this addictive and fun game with the ultimate virtual wardrobe makes for an irresistible combination for everyone on the go.

• "Colette Arcade" is now available in all iTunes stores across the world.
• Colette Arcade Window featuring JOURDEN SS15 launches 27 April 2015 in-store.

Editor's Notes:
App created by db-db-db (HONG KONG), creators of the original "Super Cool Style" app.

About JOURDEN
JOURDEN was founded in 2012 by Alex Leung and Anais Mak, following her graduation from Studio Bercot Paris. The collections received instant recognition from publications such as Vogue Italia, Style.com, Wallpaper, Financial Times, Novembre Magazine and Numero China, among others.

Praised for its audacious take on textures and carefully disciplined silhouettes, the label has been described as crusty, naive, tough, naughty, unapologetically feminine and sublimely masculine - 'In our times, to be proper means to be very rebellious'. The collections are currently stocked by premium select retailers in Paris, New York, Los Angeles, Tokyo, Taipei and Hong Kong including Colette, Opening Ceremony New York & Los Angeles and Liger.

JOURDEN was nominated for the LVMH Prize in 2015 and is based in Hong Kong.

For all media queries, please contact: [email protected]
For issues regarding the app, please contact: [email protected]