- Developer: MediaSmarts
- Website: Official website
- Release Date: 2013-11-03
- Supports: Family Sharing
- Languages: English
- Compatibility: Requires iOS 4.3 or later. Compatible with iPhone, iPad, and iPod touch.
Summary
## Description
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
In the activity, kids meet Co-Co Crunch, a popular cereal who needs help designing a new website. Players help to create the website by selecting a series of special features. After each feature is selected, Co-Co explains how marketers use the feature to improve the popularity of the site and foster brand loyalty. Co-Co's AdverSmarts helps kids recognize these virtual playgrounds for what they really are - prolonged and interactive commercials.
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